Senior Manager, Digital Media


View: 136

Update day: 30-10-2023

Location: Toronto Ontario

Category: Marketing / PR

Industry: Education

Job type: Full-time

Salary: $110,000 - $130,000 a year

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Job content

The Senior Manager, Digital Media is responsible for setting the strategies and managing a team of Media Managers and Specialists who define the market opportunities, marketing, and analysis/optimization of the organization’s services and/ or products which may include consumer and market insights, digital marketing, advertising, and analytics. This role may be allocated to focus on a particular component of the marketing life cycle and or channel. This is Senior/Management level position which requires expert knowledge and little to no instruction.

General Responsibilities

Responsibilities are applicable based on the position focus/channel

  • Direct a team of internal/external specialists who may also be managing a team of analysts who:

  • Identify, analyze/execute new and potential product/services, markets, and advertising opportunities.

  • Collect and analyze data on established and prospective customers, competitors, and marketing channels/sources.

  • Develop reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels.

  • Investigate and evaluate marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results.

  • Prepare and present materials/findings both internally and externally for the marketing focus/channel he or she supports.

  • Provide insights which facilitate the development of plans for partner promotion

  • Execute against marketing plans to deliver results that exceed defined objectives

  • Create buy-in from multiple constituents in a collaborative cross-functional environment

  • Keep current with industry trends and leverage them to develop/test emerging concepts to improve the performance of their teams along with our results.

  • Develop a knowledge base, to leverage aggregate data to develop, implement and routinely update best practices for their respective area.

  • Create unique account management strategies that will exceed client and business objectives for entire function, location(s), or strategic clients.

General Qualifications

  • 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education

  • Minimum 7 years’ of experience in digital marketing for lead generation, channels, sources, best practices and

KPI’s; generating strategic media initiatives and successfully developing & implementing media plans.

  • Manager level position managing teams which requires expert experience in the following areas:

  • Experience with various ads platforms such as; SA360, DV360, Google Campaign Manager, Microsoft Ads, Facebook Ads, LinkedIn Ads

  • Knowledge of other media platforms such as; The Trade Desk, Yieldmo, CTV, Hulu, Pandora

  • Experience with Microsoft Office 360 and strong working knowledge of Excel

  • Experience managing out-sourced vendors

Supervisory Responsibilities

Manages a team of internal/external Media Managers & Analysts

As required by the Colorado Equal Pay Transparency Act, Pearson provides a reasonable range of minimum compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Colorado only , the range of starting pay for this role is $110,00 - $130,000. This position is eligible to participate in an annual incentive program, and information on benefits offered can be found on our benefits website:

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here:

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.


Organization: Virtual Learning

Schedule: FULL_TIME

Req ID: 3033

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Deadline: 14-12-2023

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