Digital Analyst

Publicis Groupe

View: 140

Update day: 08-11-2023

Location: Toronto Ontario

Category: Marketing / PR


Job type: Full-time

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Job content

Company Description

Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.

Job Description

As part of the Publicis Data & Insights Team, the Digital Analyst will be responsible for aggregating, analyzing and providing insights that help monitor, optimize and deliver data driven recommendations to our clients on a regular (weekly, monthly, and quarterly) and ad-hoc basis. This candidate must strive to ensure that the data used in the analytics process is accurate and robust. Candidates must also think strategically to identify issues that need to be optimized or resolved. The Digital Analyst will always work proactively to prioritize resources in order to deliver on the tasks.

As a Digital Analyst, you will:

  • Lead analytics projects of varying sizes and complexity, including report automation, data visualization, tool implementation requirements gathering and documentation, split testing, and ad hoc analysis
  • Provide actionable insights through data
  • Work with client and account teams to define KPIs and provide strategic support through the use of data
  • Point out opportunities to advance data client maturity
  • Create dashboards within Datastudio and Tableau Desktop
  • Lead regular reporting, scorecards, and dashboards (weekly, monthly, quarterly and ad-hoc requests)
  • Lead efforts to optimize the client’s digital experience

You are an ideal candidate for this role if you:

  • Think strategically in everything you do
  • Are intrinsically-driven and celebrate every success
  • Enjoy a variety of work
  • Are a logical thinker with creative problem-solving skills
  • Set high quality standards for yourself and aim to get every detail right
  • Do what it takes to deliver on your commitments
  • Enjoy working in a fast-paced, challenging, and rewarding environment
  • Welcome and volunteer constructive feedback
  • Are able to work within both traditional and agile methodologies/processes
  • Thrive in a collaborative work environment that has an “open door” policy since we literally have no doors in our office.
  • Are able to maintain constant and effective communication within multidisciplinary project teams
  • Are a self learner and believe in continuous learning and improvement

  • ~2 years experience in web analytics, ideally within an agency setting
  • ~2 years experience with Google Analytics and Google Tag Manager
  • Knowledge of user-testing technologies (Google Optimize, Adobe Target, Optimizely, or similar)
  • 1-2 years experience with Datastudio, Tableau, PowerBI, Qliksense or similar data visualization tools
  • Experience with Google BigQuery
  • Proficiency in Microsoft Excel
  • Basic understanding of HTML, CSS and JavaScript
  • Basic Understanding of SQL
  • A big plus if you know Python or R and/or Google Analytics 4
  • They should be curious by nature: critically thinking about the business and marketing implications of data – how analytics can be used to inspire great creative, content and user experience
  • Someone that is self-motivated, hard-working, excited by digital possibilities.
  • Someone who can both present well, but also build beautiful presentations
  • Can tackle anything thrown their way. You do not have “that’s not my job” in their
  • Undergraduate Degree or Relevant Certification (Marketing, Business, Statistics, Analysis, or other related degrees considered an asset)

Additional Information

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources at 416-925-7733 or by email at

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Deadline: 23-12-2023

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